There are some products that people are looking forward to appear on the market. When such product appears for the first time, everybody wants to get it as soon as possible. It is a kind of social phenomenon when masses of customers are shocked with the quality the product offers and everybody feels that he or she has to have own one at his or her place. It is something fashionable and really good-looking. It is something that people desire at any price, actually they don^t mind the costs because the product seems to be the best choice on the market. Recently, a merino wool duvet seemed to be this type of product that everyone desired when it appeared on the market. Actually, it was a high quality product and it wasn^t surprising that people were interested in buying it when it started to be available in many shops. It looked so attractive to customers that the traders had to make many additional orders as the duvets were suddenly disappearing from stock. The customers were happy with having own merino wool duvet at their place while people who sold them were even much happier as they earned really much money from the sale. It is said that if something is really good, it has to be sold rapidly and sometimes it even doesn^t need any special advertisement and any recommendations.