When we have a sublime approach to regional marketing, a company tries to put emphasis on similarities between different regions. There are many analyses taking place in order to concentrate on similarities and differences in marketing between a couple of countries or regions. This seems logical as it is the basic concept of marketing globalization. Inside a region, there are different approaches to different products. The supply of Leather Skirts can be big in one region and hundred times smaller in the neighboring one. People do not like Leather Skirts everywhere in the country on the same level. Markets are different. The tools used to distribute, communicate and price the items are individual. Leather Skirts can cost various amounts of money. There is no approach that would introduce one strategy for every single segment of the market. You have to be aware that examples of sub-regional approach is something that shouldn"t be treated seriously on here. Europe already knows how to deal with all the pricing strategies. Not everyone of us has managed to adapt to it now, you be the judge and guess what is wrong about it all. Write your comments on what you have read here and add what you want. Maybe we will have some discussion.